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Group745

Hallmark - Put Your Heart to Paper

Hallmark
28/04/2015
Advertising Agency
Chicago, USA
165
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Hallmark embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of “I love you” and “thank you.” They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother’s Day. What they didn’t know was that their moms were watching from another room. The videos capture the heartwarming reactions the moms had to their children’s words.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.