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Hallmark 'Put Your Heart to Paper'

Hallmark embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of “I love you” and “thank you.” They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother’s Day. What they didn’t know was that their moms were watching from another room. The videos capture the heartwarming reactions the moms had to their children’s words.

Advertiser

Business Director: Anne Carbo

Creative Agency

Account Director: Karla Flannery

Account Supervisor: Amy Wollach

Chief Creative Officer: Susan Credle

Creative Director: Mark Wegwerth, Christopher Cole

Executive Creative Director: Charley Wickman

Executive Planning Director: AJ Livsey

Executive Producer: Tom Keramidas

Music Supervisor: Chris Clark

Production Manager: Vincent Geraghty

Senior Art Director: Kate Sullivan

Senior Copywriter: Adam Ferguson

Senior Producer: Rena Dusenbury

Music and Sound

Music Production: Massive

Sound Mix: Erik Widmark

Offline

Edit Assistant: Travis Hockswender

Editor: David Cea

Post Production / VFX

Colourist: Luke Morrison

Post Production House: The Mill

Production Company

Director: Lauren Greenfield

Editorial & Online: White House Post

Head of Production: Adam Guliner

Line Producer: Julianne Maloney

Production Company: Chelsea