Ines Pagniez - MUM'S LIFE

Ines’ humorous campaign MUM'S LIFE™ explores the universal realities of becoming a parent. Using her trademark colour palette and clay figures, Ines finds fun in the relatable experience of postpartum - from body changes and brain fog to low energy.

“I worked on this piece while I was on maternity leave for the second time in two years. At first it was just a little side project to get my hands back at work but I realised I loved working on something to reflect what I was experiencing at that moment. There are so many things I didn't know about pregnancies and postpartum, I knew the body would change but not this much, the hormone roller coaster, the sleep deprivation that thankfully is temporary, the weird butt cramps after giving birth. Having a baby is an amazing experience and definitely a big source of inspiration'' - Ines Pagniez