Vodafone Czech Republic - Vodafone: Unlimited data, limited attention
Vodafone Czech Republic created its new campaign based on the insight that there are thousands of things every day fighting for the attention of Generation Z. And ads of mobile network providers for sure aren’t among their top priorities.
Instead of fighting this by creating more epic, bizarre or over-the-top content, we have simply admitted it. The ads itself skips to the product part faster than the viewers can skip the ad. Since our product is the best price offer for unlimited data on the market, it surely deserves to be seen.
The campaign offers site specific creatives throughout TikTok, Instagram, Youtube and Twitch, as well as out-of-home activations focused around on universities and high schools.
McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, “Truth Well Told,” McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG).
