Vodafone Czech Republic - Vodafone: Unlimited data, limited attention

Vodafone Czech Republic created its new campaign based on the insight that there are thousands of things every day fighting for the attention of Generation Z. And ads of mobile network providers for sure aren’t among their top priorities.

Instead of fighting this by creating more epic, bizarre or over-the-top content, we have simply admitted it. The ads itself skips to the product part faster than the viewers can skip the ad. Since our product is the best price offer for unlimited data on the market, it surely deserves to be seen.

The campaign offers site specific creatives throughout TikTok, Instagram, Youtube and Twitch, as well as out-of-home activations focused around on universities and high schools.