eBay - Coupling up with pre-loved
eBay, the global online marketplace, is a pioneer of thoughtful commerce. It strives to encourage shopping choices that are better for people, their pockets, and the planet.
Within its fashion category, one of eBay’s core objectives is to inspire consumers to swap fast fashion for pre-loved. And what better way to disrupt the norm and spark a movement towards a more conscious way of shopping than by partnering with Love Island; breaking up the show’s long standing relationship with fast fashion brands, and influencing audiences to buy pre-loved, planet-friendly items instead.
DEPT® expertly promoted the partnership, generating 217 million impressions across social channels, 1,400% more searches for ‘pre-loved fashion’ on its site and a 24% increase in new circular businesses joining the marketplace compared to series 8.
Within its fashion category, one of eBay’s core objectives is to inspire consumers to swap fast fashion for pre-loved. And what better way to disrupt the norm and spark a movement towards a more conscious way of shopping than by partnering with Love Island; breaking up the show’s long standing relationship with fast fashion brands, and influencing audiences to buy pre-loved, planet-friendly items instead.
DEPT® expertly promoted the partnership, generating 217 million impressions across social channels, 1,400% more searches for ‘pre-loved fashion’ on its site and a 24% increase in new circular businesses joining the marketplace compared to series 8.
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