Travel Texas + National Geographic - Sofia

The brand content campaign consisted of three different Nat Geo photographers finding hidden gem adventures around Texas they’re passionate about, from a Japanese-Texas barbecue fusion in Austin and taking an excursion underground into a wild caving system to experiencing the twice-daily cattle drive in Fort Worth. We delivered on the brand’s goal of encouraging viewers to get their own trip to Texas by inspiring them with the diversity of activities and landscapes they can find there.

Custom Promos and Stories premiered across National Geographic’s Instagram, Facebook, and YouTube channels to drive engagement with branded articles on Nat Geo’s website, “A photographer’s journey through the spirited city of Austin, Texas,” where audiences could read the full stories and watch the films.

For the full campaign: Nat Geo + Travel Texas​