Peroni - Amore

‘LIVE EVERY MINUTE’

After a year and a half of the pandemic, the world was waiting to be released. No matter where you live or what you do. Everyone has been locked away and unable to truly live. So this was the perfect moment for Peroni Nastro Azzurro to be culturally relevant.

So Peroni Nastro Azzurro invited the world to ‘Live every moment’. Reminding everyone what it's like to be full of life.

Launched during EURO20 finale, the multi-channel global campaign went live across across TV, VOD, Cinema, Social, Radio, OOH, On Trade and Off Trade to encourage consumers to ‘Live Every Moment’.