Ritz Crackers - 'Make Room' with SpongeBob SquarePants

​To increase the effectiveness of the TV commercial, The Martin Agency were hoping to feature a clip from an instantly-recognisable TV show or movie. The clip needed to be short, impactful and five a sense of welcoming or coming together to fit with the overall aims of the campaign. The Martin Agency reached out to Born Licensing to explore suggestions of clips that could work within the creative scope, as well as being within budget and do-able in the timeframes.