Spark NZ’s agency, Shine, had a concept in mind before reaching out to us to license the Peppa Pig character – one of the biggest preschool brands in the world. As this campaign was for out of home only, and required no assets, Shine and Spark NZ were hoping that the licensing fees would be within budget and creatively acceptable to the Rights Holder. Thanks to our close relationship and appointed agency position with Entertainment One, we were able to deliver on Shine’s vision without charging any clearance fees.