GambleAware - ‘Tap Out for Time Out’ with WWE stars

GambleAware's creative agency, M&C Saatchi, who Born Licensing have worked with on a number of occasions, reached out to us with an idea to incorporate real wrestlers into the campaign. They wanted to feature WWE superstars to get their message across impactfully on social media, and asked us for our help. We were given sample scripts, involving wrestlers filming selfie-style video messages, and were asked to scope out potential WWE wrestlers to come on board.