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Nike - Here We Go: The Next Generation of Sport

Nike
14/08/2023
Advertising Agency
Los Angeles, USA
724
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About Conscious Minds

We hold one core belief more deeply than any other. It’s the hill we will likely die on, the “Rosebud” whisper we’ll take to our grave. Here it is: Storytelling is the currency of human connection. Whether over coffee, around a campfire or depicted on a screen, stories captivate us, and can move us to change behavior or think differently.

For brands, that means the only marketing messages that live more than a split second in the minds of consumers, are those shaped into emotionally-immersive stories. We are a band of story-crafting messengers, and we love what we do.


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