America's Navy/VMLY&R - Faces of the Fleet - Case Study
Summary
When most people see the Navy, they see ships, jets and advanced technology. They rarely see people, the ones who know the real meaning of Navy life. By shifting focus away from technology to the real and raw stories of our men and women in uniform - inside their real environments - we invite the viewer into an intimate and personal connection with our Sailors every month. After watching, our audience will gain an understanding of what life is truly like inside America’s Navy. These captivating stories also serve as a training tool, boosting the Navy’s recruiting capabilities.
Why Are We Doing This
To give people the knowledge and access to what life is truly like in the Navy - something that has never been done before Faces of the Fleet.
What We Want To Achieve
By giving an exclusive view - warts and all - into real Navy life, we want to build pride and open the door for consideration to those who have never before thought of joining.
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