Global fashion retailer - Reimagining the store for the next generation of shoppers

With a significant real estate presence, this global fashion retailer wanted to take a fresh look at their store portfolio to ensure that it would cater to changing shopping behaviours and harness technology to support their growth and transformation ambitions.​

​Working with a small client team, we developed a vision for the future store, bringing together the most powerful common needs of customer groups, the strategic direction of the business and the unique value in the brand. This was then built out into a series of opportunity areas that ensured that ideas were directed towards the most significant sources of value.

We developed a North Star strategy and series of concepts that will enable shoppers to discover and enjoy fashion in a more convenient, sustainable, and enjoyable way - meeting them where they are and creating moments of delight where they really matter. 

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