Hakle - "The Paper Makes the Toilet"

A new print campaign out of Leo Burnett Berlin reminds consumers that it’s what’s on the inside that counts. The ads, created for German toilet paper brand Hakle, show several bathrooms in less than luxurious locations – a construction site, a rural outhouse, a graffiti strewn basement – with pristine, modern bathrooms on the inside thanks to the presence of Hakle. As the slogan states, “The Paper Makes the Toilet.”