Avis Car Rental: What Drives You
Avis Car Rental launched a new marketing campaign, “What Drives You," featuring several celebrated entrepreneurs sharing their stories of success, and what drives them to achieve their goals.
TOMS founder Blake Mycoskie, GILT cofounders Alexis Maybank and Alexandra Wilson and the creator of TV franchise CSI Anthony Zuker are a few of the entrepreneurs profiled in the campaign's documentary-style videos, which can be found at http://www.avis.com/whatdrivesyou/.
People can share their own success stories on the Avis Facebook page for a chance to win a new BMW 238i and one-on-one professional mentorship from three of the entrepreneurs featured in the campaign. Follow the conversation online by using #WhatDrivesYou.
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees.
