FOX - The Masked Singer Season 10 Promotion

Versus recently teamed up with FOX to bring the highly anticipated Season 10 of Masked Singer to life with a new launch promo. The team at Versus was invited to showcase their creative prowess by imagining and bringing to life dancing CGI characters, pulled from the show’s title, in all their costumed glory.

With just two weeks to turn the concept into reality, the Versus 3D team worked tirelessly, leaving no stone unturned in crafting 12 individual letters that would bring the new season of Masked Singer to life. Due to its tight schedule to meet a high-profile launch slot, Versus assembled an all-star team across multiple time zones, to ensure that the project was always moving forward and progressing through modeling, texturing, and animation.

Each letter was meticulously designed to tease a different costume, boasting rich textures and intricate details. Amongst the costumes utilized were fan favorites from previous seasons and sneak peeks at new costumes featuring floral, aviary, and donut-based textures - all set to debut this upcoming season.

As the curtain call approached, Versus proudly presented their masterpiece to a prime-time audience – with 12 lively characters gracefully taking the stage to announce the next chapter of this wildly successful franchise for FOX.

FOX Credits:
President, Marketing: Darren Schillace, FOX Entertainment
EVP Head of Creative Advertising: Scott Edwards, FOX Entertainment
SVP Creative Advertising: Brian Gawronski, FOX Entertainment
SVP Operations, Creative Advertising: Christy Cofer, FOX Entertainment
SVP Visual Innovation Studio: Ian MacRitchie, FOX Entertainment
VP Creative Advertising: Brandi Wismann, FOX Entertainment
VP Broadcast Design: Jesse Hallas, FOX Entertainment
Executive Director, Operations, Broadcast Design: Jeff Hazan, FOX Entertainment
Executive Director On-Air Promo: Sandy Collins, FOX Entertainment
Sr. Writer/Producer: Lindsay Carney, FOX Entertainment
Video Editor: Lance Larson, FOX Entertainment
Sound Editor: Gina DeVarona, FOX Entertainment
Music: FOX Entertainment Music Team

Inspired by key art created by:
VP Key Art: Michael Bassett, FOX Entertainment
Associate Director of Operations Key Art: Alexia Pahl, FOX Entertainment
Agency Key Art: Leroy & Rose