Peroni - Live Every Moment

After a year and a half of the pandemic, the world was waiting to be released. No matter where you live or what you do. Everyone has been locked away and unable to truly live. So this was the perfect moment for Peroni Nastro Azzurro to be culturally relevant.

So Peroni Nastro Azzurro invited the world to ‘Live every moment’. Reminding everyone what it's like to be full of life.

We often need something to help us release and bring the inside, out. And the uplifting Italian taste of Peroni Nastro Azzurro, that’s full of life, releases what we have on the inside. A collection of moments connecting to on and off trade, consumption at home and out and about, have been created to deliver on the brand purpose. So consumers can elevate as many moments as possible. Because it is the collection of these moments that become your life.