A
Captivating Yuletide Collaboration: Velvet Badger and Puig
In
a wondrous inaugural Yuletide collaboration, Velvet Badger and Barcelona-based
agency Puig conjured a unique vision of the festive season—an indulgent
celebration befitting the equally unique Christian Louboutin.
The
Intriguing Brief
When
Puig, the luxury fragrance and beauty partner to Christian Louboutin,
approached Velvet Badger in January 2020 with an alluring Christmas brief, the
Badgers eagerly embraced the challenge. Tasked with delivering the brand's
first-ever Christmas campaign for beauty and fragrance, we were set to premiere
the latest products and Christmas packaging across social, digital, and retail
domains.
Elevating
the Luxury Experience
Our
mission was to elevate the brand, not only as an iconic fashion house but also
as a captivating beauty destination. Our canvas—an enchanting world that
playfully juxtaposed cosmetic products alongside fashion items, set in surreal
and seductive settings. With boundless creativity, we delved into the exquisite
and alluring universe of Christian Louboutin.
"The
Gift": A Journey Into Brilliance
The
concept, aptly titled 'The Gift,' unravelled the magic of the 2020 retail
Christmas snowglobe, acting as the portal into a fantastical world. Each viewer
embarked on a singular journey, delving into the brilliant mind of the creator.
Products,
cast as narrative disruptors, guided the viewer through a nuanced and
minimalist "Christmas" aesthetic until they reached the stunning
climax—an awe-inspiring Louboutin tree adorned with captivating products. A
breathtaking moment that left viewers suspended between reality and fantasy.
Crafting
Aesthetic Escapism
Over
six months, the Clan laboured tirelessly, designing and delivering a stunning
Christmas campaign with over 150 individual deliverables. In a year where the
world stood still, our Badgers crafted pure aesthetic escapism through richly
indulgent and fantastical animation.
Transcending
All Platforms
The
Christmas campaign transcended all platforms and modes of publication,
necessitating a multitude of assets in various formats—ready to be deployed
across retail and social media. From perfect packshots to composition for gifs,
stills, and cutdown videos, we meticulously combed through the film to create
an array of captivating deliverables.
Unleashing
Captivating Teasers
We
also created individual capsule videos, teasing more of the products to
captivate global markets. In total, over 250 individual deliverables were
meticulously prepared, supported by a production asset handbook to aid the
client in managing the assets for the campaign rollout.
In
a symphony of creativity and meticulous execution, Velvet Badger and Puig
orchestrated an extraordinary Christmas campaign—embracing the essence of
Christian Louboutin's allure and enchanting audiences around the globe with a
festive celebration like no other.