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Streamusic - Dancing Seahorse

Streamusic
03/08/2023
Design & Motion Studio
London, UK
17
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Unleashing the Rhythms of Web3: Introducing Dancing Seahorse



Meet Dancing Seahorse, the avant-garde visionary captivating a new world of value—a fusion of music and Web3. Pioneering a music-first cultural revolution in the realm of Web3, this trailblazing company will offer unrivalled access to exclusive VIP concerts, festivals, and unforgettable club nights. Embark on a sonic adventure like never before with your coveted Dancing Seahorse membership—an extraordinary passage into the heart of live music.






The Vision Unveiled



Velvet Badger embraced the task of crafting the brand and conceived an innovative Web3 strategy to position Dancing Seahorse at the helm of this transformative musical movement.



At its core, the brand had to bestow holders with VIP access to concerts and experiences, empowered by NFTs and exclusive unique content. Crucially, it had to embody the fundamental principles of Web3 communities—ownership and transparency.





Charting the Strategic Course



To encapsulate the essence and driving forces of the offering, we developed a brand framework that resonated with the dual passions of the Web3 music audience: sophistication and transparency. By emphasising inspiration and aspiration, we forged a brand tone and framework that epitomised the unwavering passion and dedication of music aficionados, anchored in a promise of exclusivity—forever defining the unique sense of value within the offering.





A Symphony of Visual Design



The brand's identity and visual behaviours demanded a captivating representation of its bold and audacious nature. We curated a thoughtfully crafted palette, comprising striking colours and contrasts, infusing emotive imagery with an aura of constant motion, reflecting the restlessness of excitement and boundless possibilities.



Comprehensive guidelines ensured that a feeling of luxurious sophistication always prevailed, while providing the flexibility to be seamlessly applied across realms and platforms.




Harmonising the VIP Experience



Designed to adapt and evolve alongside the offering, the brand took on a life of its own through community application and the creative direction of key artists. Every expression epitomised Dancing Seahorse's mission—to elevate music for artists and fans alike.





The NFT Collection



Central to the heart of Web3, Velvet Badger's creative production of the membership NFT was a testament to Dancing Seahorse's commitment to its audience. Unlocking access to a myriad of benefits and rewards, this unparalleled collection stands as one of the most intricate and diverse 3D-modelled NFT assortments on the market.



Dancing Seahorse: Where Music Meets Web3, where passions intertwine, and where the symphony of innovation echoes across the horizons of the musical realm. A melodic journey like no other awaits, as Dancing Seahorse leads the cultural crescendo into a world of musical splendour.

 

About Velvet Badger
Designing for the future. We shape human interactions with content and technology while crafting experiences that are meaningful, emotional and transformative.

Who is Velvet Badger?

We are an independent, strategic & creative agency that specialises in the evolution of brands through prescient applications of technology, storytelling and community.

Forward-thinking, passionate and dedicated. We offer our clients innovative solutions to maximise their potential for an ever-evolving world.

Diversity of thought

We evolve and succeed through our diversity of thought, perspectives, backgrounds and experience. We strive to foster a creative, innovative, and above all supportive work environment that encourages collaboration and open communication. Mutual respect and trust are essential to success, so while our methods and outputs will always evolve, our core values will always remain steadfast.

Evolving Perfection

Our Philosophy is 'Evolving Perfection'. We deliver better by striving for excellence in everything we do. Perfection is not a constant, as the world evolves so do the ideas of 'better' and 'best'. We must be willing to adapt, learn and improve; we must always push ourselves to be better, beyond best. 

We always seek to create work that is genuinely exceptional and unique, achieving new ways to solve our client’s challenges and surpass their expectations.
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