null - Asian Paints

Asian Paints' flagship Colour stores in Delhi and Mumbai don't sell paint; instead people experience how colour can transform their home by stepping into the 'colour cloud' light installation. FITCH has been working with Asian Paints since 2008 to create a new seamless brand built around colour confidence. The approach integrates Asian Paints' online platforms, mobile applications, out of store pop-up events, service and staff plans and magazines.