Peroni - Back to Zero
IT ALL STARTS WITH ZERO.
Peroni Nastro Azzurro, the UK’s Number 1 Super Premium beer brand , launched a global campaign to encourage consumers to ‘Live Every Moment, with 0.0% alcohol’. This is Asahi’s biggest innovation to date, with over £17million invested in creating the premium 0.0% beer and is supported with a full integrated campaign.
‘Back to Zero’ shows how ‘it all starts with zero’. We open on a beautiful close-up of our couple as we follow their story in reverse going back to the moment they first met. We see them jumping out of the water, enjoying a Peroni Nastro Azzurro 0.0% with friends, travelling on Vespas along the coast of Italy, stopping at an outdoor market before seeing how they serendipitously met over a Peroni Nastro Azzurro 0.0% on a beautiful Sicilian rooftop bar. Each micro-moment shows that you can live every moment,
with or without alcohol. It was filmed in the beautiful ancient coastal city of Ortigia, Sicily by world-renowned Grammy Award winning film director Greg Oryohrel.
An independent agency founded on the idea of being Unbound. Unbound by the stereotypes, labels and rules of the traditional agencies.
Unbound was founded in 2020 by Elspeth Lynn and Paul Hogarth, born from a shared mission to disrupt the traditional and cumbersome agencies we once worked for.
We are bound by one thing - building an agency that serves clients in a more caring and nimble way, without compromising the creative.
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