Twitch - Rockstar - Call of Duty

When Duty Calls: A High-Octane Animation Adventure

Velvet Badger answered the rallying cry of Twitch, once again joining forces with the No.1 global live streaming service, this time for an adrenaline-pumping mission. Our task? To develop, direct, and produce an electrifying 30-second animation, showcasing Rockstar Energy's collaboration with the legendary Call of Duty Black Ops Cold War promotional cans.

The Thrilling Mission Brief

Rockstar Energy and Activision united to ignite excitement for the latest chapter in the iconic Call of Duty franchise. The objective was to position Rockstar as the ultimate energy source for dedicated Twitch users, powering them through late-night gaming sessions and unlocking new levels of prowess.

Fueling the Fire: Incentives and Prizes Galore

As part of the campaign, Twitch users were offered thrilling incentives—a gateway to prizes like double XP, the revered Ultimate Edition game, and the coveted Sony PS5 console. The battleground was set, and the competition was fierce.

A Cold War Conquest: The Animated Can Unleashed

Enter Velvet Badger, wielding its creative might. We positioned the redesigned Cold War can at the very heart of the war zone, encapsulating the explosive energy needed to conquer the virtual battlegrounds. The can itself came to life, with dynamic animated liquid swirling within, accompanied by an audio design that pulsated with the essence of gaming prowess. In a seamless blend, we infused captivating in-game footage, immersing the viewers in the relentless action.

War-Footing for Victory

With an ambitious timeline of just eight weeks, the Badgers embraced their own war-footing, fueled by none other than Rockstar Energy Drinks. Channelling our passion and expertise, we executed an explosive and dynamic commercial that celebrated the harmony between Rockstar Energy and Call of Duty Black Ops Cold War.

As the dust settled, the campaign stood as a testament to the power of collaboration, innovation, and adrenaline-fueled creativity. Once more, Velvet Badger triumphed, leaving a trail of exhilarated Twitch users and Call of Duty enthusiasts in our wake.