Colorsport - One

Introducing Colorsport: A Glorious Saga of Sporting History

Colorsport stands as a living testament to the captivating tales of sportsmanship. An unparalleled treasure trove, housing some of the most extraordinary sporting moments ever witnessed, carefully curated over its illustrious 150-year legacy. Collaborating closely with the company, we embarked on a journey to make their brand contemporary and redefine their value proposition, transforming a historical sporting giant into the definitive sporting imagery powerhouse of the future.

The Vision

Embracing the spirit of inclusivity and foresight, Colorsport aspired to create an offering that would grant the community access to and ownership of these extraordinary sporting moments while safeguarding their brand and technological prowess for years to come.

Velvet Badger took charge, crafting an entirely new brand strategy, identity, and expressive language. Our mission extended further, forging a pioneering approach to Web3 sporting community development, with NFT ownership and utility at its very core.

Strategy and Brand Evolution

Colorsport's reach had primarily been confined to industry circles, catering to newspapers and sporting journals. Through extensive research, stakeholder collaborations, and immersive brand-building exercises, we devised a brand framework that would resonate deeply with sports enthusiasts worldwide.

This strategic foundation set the stage for a comprehensive visual brand overhaul. We harnessed the power of colour, shape, motion, and typography to fashion a dedicated design language that honoured the brand's iconic captured moments while bestowing a fresh and distinctive visual identity upon Colorsport. A brand that not only embraced the present but promised a legacy for generations to come.

The NFT Revolution

In our endeavour, we pioneered a groundbreaking ownership system for Colorsport. Navigating the intricacies of image rights and representation, we ensured that the offering stood firm and legally sound. This unique project afforded us the opportunity to create once-in-a-lifetime utilities and benefits for NFT owners, facilitated by collaborative partnerships between Colorsport and the esteemed personalities gracing these iconic images.

Embarking on a journey befitting the most ardent sporting fans, we introduced tiered levels of Colorsport community access, enriched by exclusive memorabilia and unforgettable experiences. All anchored around the heart of it all—the NFT emblems and images.

Uniting Fans, Moments, and Memories

Recognising the importance of community, Velvet Badger pioneered dedicated Discord channels for Colorsport. Understanding that while the images epitomised the brand's value and the moments themselves, providing a decentralised Web3 space for fans to share their own stories and cherished memories would fortify the true essence of this exceptional offering. A triumphant partnership between the moment, the fans, and the brand, securing a place in sporting history that is cherished, celebrated, and shared by all.