Nissan is proud to continue our commitment to amplifying Black excellence in music. This Black History Month, with the help of breakout star, Jay Ellis, and the All-New 2023 Nissan ARIYA Electric Crossover Vehicle, we are honoring the influence of African-American musicians from the past and paying it forward to artists of today. On the company's website Nissan invites consumers to meet Slang Music Group's founder, Vince Lawrence @vingoslang, "the music producer behind our #ElectricBeats campaign, and a champion of representation for Black musicians."