Netflix - You People
Netflix dropped a new-age romcom, You People, which centers on an interracial love story and the modern day conflicts that they face when cultures collide.
They know their relationship is official when they step out in matching pairs of Nike x Sean Wotherspoon Air Max 97s.
We thought what better way to celebrate the movie release than to commemorate the love story? Sean Wotherspoon together with iconic jeweler Greg Yüna created a special ring set inspired by the film. The collaboration was promoted on talent and brand channels, and the rings were given away to an amazing couple as a consumer promotion, driving intrigue and earned media for the film.
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We help brands craft a meaningful role in culture, not just co-opt it. That means putting things into the world that didn’t already exist. We’re in the business of new ideas, experiences, conversations and communities.