Peroni - Capri. Lounging Around.

THE TASTE THAT TAKES YOU THERE.

​

Peroni Nastro Azzurro has revealed in 2023 Stile Capri, the brand's inaugural lighter lager and very first brand extension, since its birth in 1963. 

We worked with Cannes Lions award-winning comedy director Camila Zapiola to bring this campaign to life. ​

At the heart of the campaign are four 30 second TV ads built around the line, ‘The Taste That Takes You There’. The ads launched in four markets, including the UK, Italy, Hungary and Romania, across TV, social and digital.

Elspeth Lynn, creative partner at UNBOUND, said: "Creatively we wanted to bring Capri to our audience instead of taking our audience to Capri, which many don’t know, or haven’t been to. Adding a dash of wry humour along the way by the talented and rare female director, Camilla Zapiola… making this premium lager modern and more relevant."