McCain Foods Japan - Brand Building Movie
Initiating Brand Building in the Japanese Market for McCain
McCain, the frozen fried potato brand boasting overwhelming share and recognition worldwide.
However, in the Japanese market, there is neither a B2C product nor sales channel, resulting in almost zero brand awareness.
In response, M&C SAATCHI TOKYO provides a solution that combines new channel development and promotion.
That’s how McCain gains presence with a wide range of customers by exploring various touch points such as pubs, family restaurants, supermarkets, and hotels.
For this purpose, we have developed a unique brand tagline, statement, and key visual specifically tailored for Japan.
https://www.youtube.com/watch?v=q0-baE3d8NE
McCain Brand Statement (Original in Japanese: English translation)
Isn't it great that we like the same things?
Me and you, him, her, with that someone.
If we could all meet in a moment where we love the
same things.
That would surely make the happiest moment of all.
Fries come with that power.
They have the power to make people fall in love
with them and connect them together.
Shall we make the happy power of the fries
to grow even bigger.
And spread our smiles all over the world.
With the love for fries that is second to none.
For everyone who loves fries.
McCain - the fries world can't resist.