HAPPO-EN - Brand Identity Motion Graphics Movie

"Brand Identity" Movie Expressing Japanese Culture and Aesthetics

Located right in the heart of Tokyo, in Shirokane-dai, HAPPO-EN is a restaurant and wedding venue featuring a spacious Japanese garden within a vast 12,000 tsubo (approximately 39,700 square meters) property.

Celebrating its 80th anniversary this year, HAPPO-EN has embarked on a transformation, transitioning from a wedding business to a venture that collaborates with community revitalization projects to produce "interactive cultural creations."

As M&C SAATCHI TOKYO, we will be the branding partner in creating a new vision and helping HAPPO-EN establish itself as a hub to disseminate Japanese culture and aesthetics to the world, through medium-term communications support.

The "Brand Identity" movie, based on the message "The Renaissance of Interactive Culture Begins," incorporates the four seasons unique to Japan – spring, summer, autumn, and winter – and integrates them with four symbols found in HAPPO-EN's Japanese garden: "cherry blossoms," "golden koi fish," "moon," and "white heron." This creates a distinctive visual representation.

This video will be featured in various places, including displays within the facility, restaurant, stores, OOH digital signage, event venues, and as the ending of web content.

Enjoy discovering the countless elements of Japanese aesthetics scattered throughout this high-quality 4K video.