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LAPIZ USA for Mexico Tourism Board: 'Graffiti Snow'

When an unexpected springtime snowstorm hit Chicago, ad agency LAPIZ leaped into action and used the snow to spread messages of warmth. Using the talents of local street artist NosE Lanariz, Lapiz selected three locations throughout Chicago and created quirky, eye-catching murals to drive interest for Mexico Tourism. “Take Your Clothes Off”, “Come Melt Under The Sun” and “Beaches With Sand This White” were some of the headlines created around the city to remind Chicagoans of the weather they were missing out on in Mexico and bring some smiles to a snowy city.

Creative Agency

Copywriter: Eduardo Vea Keating

Producer: Bobby Greenberg

Executive Creative Director: Fabio Seidl

Chief Creative Officer: Laurence Klinger

Account Management: Ernesto Adduci, Pablo Sabouret

Associate Creative Director: Flavio Pina

General Manager: Gustavo Razzetti


Edit Company: Optimus

Digital Production Company

Director: Ben Derico