Coca-Cola - Flags of Pride
The Challenge
We proactively approached our client with this idea to help position Coca-Cola as an inspiring and informative brand during Pride in London, by not just joining the conversation, but enhancing it.
The Insight
Most people are aware of the rainbow flag as a symbol of Pride, but not many people are aware of the flags that represent all the LGBTQIA+ communities.
The Idea
With the guidance of Stonewall, we shone a light on the 13 different flags from the LGBTQIA+ communities and credited the designers of each flag.
On July 2nd 2022 (the day of Pride in London) the campaign was virtually unmissable in Central London. We took over the famous Piccadilly Lights site with a celebration piece featuring each flag fashioned into the iconic Coca-Cola ribbon shape, along with the name of the flag’s creator and the year it was designed.
The campaign was also plastered in 11 “Zone 1” London Underground Stations including King’s Cross, Waterloo, Liverpool St and Victoria with both digital and static out-of-home executions.
Every ad had a call to action that directs people to an Instagram Guide, with a more in-depth on the creation of each flag and the meaning behind each colour.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.
In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
