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Fiat UK 'April Fools' ‪#‎Flavoured500 or is it?

Fiat has teamed up with Jelly Belly to bring you the first ever scented 500. Forget wearable tech - now your car can smell like your favourite candy. ‪#‎Flavoured500 are a range of 500s that have all the fun of Fiat's engineering and design with a special limited addition Jelly Belly flavour. Is it an April Fools joke or it it new high-tech flavoured paint by Fiat? Whichever, it's a bit of fun and Fiat and Jelly Belly make a great combination. Yum. I want one.

Creative Agency

Community Management: Rachael Bennett

Digital Creative: Colin Smith

Digital Creative Director: Stewart Wright

Digital Designer: Vicky Behun

Executive Creative Director: Wayne Deakin

Group Creative Director: Chris De Abreu

Category: Automotive, Cars

Genre: Digital, Fashion & Beauty