Netflix / A24 - BEEF

Our title cards, same as the show itself did not go unnoticed. BEEF landed 13 Emmy nominations and became one of the most widely spoken and refreshing shows on streaming media. 

Lee Sung Jin, the creative mind behind the show, was looking for a series of title cards that felt disruptive, to interrupt the flow of the cold open from each episode.

Each of our title treatments is set over a painting that signifies a mood that matches the quote used for each episode title. All the paintings but the 1st one are made by David Choe. The main title card uses a famous 16th-century painting by Pieter Aertsen titled "A Meat Stall with the Holy Family Giving Alms, 1551".

Heavily inspired by 90’s album covers and magazines such as Ray Gun, the treatments feel like the artwork you can print on a shirt or make a cool poster you would want to frame and hang on your wall.

To read more about the treatments and typography, go to our BEEF CASE STUDY. ​