Under Armour - Curry 9 x Sesame Street

​Invisible North partnered with UA Basketball to bring the iconic neighborhood of Sesame Street and Curry 9 product line to life, alongside the refurbished court of Rucker Park in Harlem, NY.

By crafting a thoughtful experiential strategy that celebrated the Harlem community through authentic local partnerships with hometown favorites, UA was able to spark a conversation, drive awareness and build hype around the new collaboration.

With engaging touchpoints that complemented the Rucker Park basketball experience, like a youth basketball clinic hosted by the NBPA, and several interactive photo moments rooted in the Hooper’s Store experience, we were able to tell the story of the Curry 9 Brand x Sesame Street collaboration and attendees made a meaningful connection with the Under Armour brand.​