Netflix - The Irishman Takes Fans Back in Time

We wanted to transport audiences into the world of The Irishman, without relying on the high caliber talent. Surrounding the release, we created an immersive campaign at key premieres across the country.

In Los Angeles, we staged a fleet of vintage branded Lincoln continentals and flanked the red carpet with a historical newsstand displaying our Irishman Daily Newspapers. At the limited New York release at the historic Belasco theater, we stationed phone booths and newsstands on the ground floor. With branded napkins and custom bottles in watermelons, we helped audiences drive excitement home. Finally, we partnered with local Italian family businesses in NYC’s Little Italy to provide a variety of immersive stunts and a range of fun takeaways such as free cannolis, arancini, Chianti, fresh mozzarella, and haircuts. 

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