Apothic - Making the Holidays Interesting Again

Holly and jolly? Been there, done that. Apothic, a notoriously offbeat wine brand, doesn't do expected. They do interesting. 

Our "12 Apothic Nights" campaign brought a darker, more interesting vibe to the holidays with 12 intriguing ways to enjoy the season through a digital calendar. 

From goth-inspired ornaments to alt holiday playlists and unexpected cocktail recipes, the calendar delivered 12 nights of authentically Apothic holiday content.