Heinz - From Sidelined to In On the Action

We made the Super Bowl more exciting. With ketchup. 

Meet the Heinz Bottle Matchup, a classic Super Bowl party game reimagined to help Heinz Ketchup defend its title as the champion of game day sauces. 

To pull it off, we redesigned the iconic Heinz label and made a routine purchase more rewarding than ever. If shoppers snagged a bottle featuring any number in the Game's final score, they could win big. 

The outcome? Thousands of prizes awarded, ten limited-edition labels created and one shopper program for the highlight reels.