Don’t Accept Whatever. Castle Lite didn’t. Neither did Katlego.

For those who really love their draught beer, there’s no room for compromise. No room for warm brews or ice-cream what–whats or sloppy yoh’s Castle Lite accepts nothing less than perfection, in their beer and their creative partners. Which means the match made with Promise and Spitfire Director Katlego Baaitse was perfect.

In the hunt for the ultimate Extra Cold Draught, Katlego introduces the “legendary draught critic”. Through a series of quirky scenes, we follow our draught critic as he’s subjected to beer after beer that’s just … whatever. With beautiful styling and wardrobe, nuanced direction and exquisite comedic timing, Katlego lovingly leads us to the pinnacle of draught beer.

All underpinned by an amazing original score by Audio Militia which begins with a Western theme, moves into an energetic Tarantino-inspired track before ending with SA’s second national anthem: the iconic Sister Bethina. Because it’s Castle Lite. And you must Never ever Accept Whatever.

Castle Lite didn’t. Katlego never does. And neither should you. So maybe it’s time you called Spitfire.

Credits

Client: SAB
Brand Director: Colleen Duvenage
Marketing Manager: Michelle Hewitt
Brand Manager: Brad Raasch

Agency: Promise Group
Executive Creative Director: Marc Watson
Creative Director: 
@nickostourosArt Director: 
@mphelaCopywriter: @ceo_dex & Obakeng Rapoo
Account Director: 
@mistshireletsoAccount Manager: Megan Davids
BUD: Ashleigh Oosthuizen
Producer: Santa Asbury

Production Company: Spitfire Films
Director: 
@misterkai.tv1st Assistant Director: Cameryn Clarke
Casting Director: Kevin Gray
Accounts: Khazi Mthethwa
Executive Producer: 
@liesllateganProducer: 
@baleseng_makolaProduction Manager: 
@relebohile_thianyeCast Coordinator: 
@director_maleeProduction Assistant : 
@tapiwa_halordBTS Videographer: 
@nathi_steezeProduction Intern: Dylan Buchatler
DOP: 
@jonokyriakouFocus Puller: Mandisa Macloed
Loader: Mamelo Hlongwane
Key Gaffer: Dave Howe
Best Boy Lights: Ryan Tucker
Spark: Joseph Malele
Spark: Wandile Dlamini
Key Grip: Gerrit van Zyl
Best Boy Grip: Thabelo Kholoan