Lenovo - Yoga 7i
The Doctor proves that a little Yoga is good for you – and so is Hloni.
If there’s a doctor’s in the house, there’s a Hloni behind the camera.
Dr Musa Mthombeni’s research into loadshedding has resulted in a highly effective cure: the new Lenovo Yoga 7i. In another of Lenovo’s two minute social media videos – #SmarterTalks with Dr Musa Mthombeni – Spitfire Director Hloni once again delves into the life of the good doctor and his wife Liesl as they navigate the challenges of being South African.
Hloni’s slick shooting makes the most of every gag and raised eyebrow as the doctor and Liesl turn loadshedding into an opportunity to unleash their creativity thanks to the Lenovo Yoga 7i with its 12th Gen i7 processor. And results in a hardworking, informative video that’s also a hugely entertaining piece of work.
It’s another project for Hloni and Lenovo’s agency Happy Friday Creative – and another chance for Spitfire to show off the creativity of its youngest Director. Chat to Hloni yourself about how she can add some power to your idea. It could be just what the doctor ordered.
Account Director: @lexygeyer
Account Manager: @kels_volschenk
Director: @director_malee
Executive Producer: @lieslacefirereal
Producer: @baleseng_makola
Production Manager: @relebohile_thianye
DOP: @henryraygozzo
Cam Operator: @mr_thando
Cam Operator: @nathi_steeze
Cam Assistant: @tapiwa_halord
DIT/VT Operator: @ryan.mov
Gaffer: @henry_edward_blignaut
Props Master: @TiaanEnslin
Wardrobe Stylist: @don_elasto
Makeup Artist: @stone_dbymedusa
Talent: @drmusamthombeni @liesllaurie
“Where there’s a screen, there’s an opportunity.” When Spitfire Films was established a decade ago by Executive Producer Liesl Karpinski and Director AK, this was a statement of intent designed to disrupt the existing production model. And Spitfire has been doing it successfully ever since. South Africa’s first 360º content production company, Spitfire has collaborated closely with the industry’s top advertising agencies and clients to create some of the country’s most effective – and engaging – content.
From TV and cinema commercials, and hugely successful interactive digital campaigns (KFC “Shakin”), to activations for Fox Crime, Insta stories for Mumm Champagne, and SA’s first interactive horror film with Facebook Live for DSTV, Spitfire has created outstanding work for every kind of content. And built a reputation for fast turnaround times, excellent value, and high creative standards. Standards embraced by our grassroots talent who are in the process of becoming Spitfire shareholders.
But it’s the work itself that speaks the loudest to Spitfire’s intent. And talent. Please take a look.
