One Day Only - Feel Like A Big Deal
https://www.spitfire.tv/director/ak/
5 Scenarios. One Day Only. Because tomorrow is too late.
When you’re selling a vast range of products to an extremely broad target market on a daily basis, you better be entertaining. Really entertaining. Workbench Agency’s campaign for One Day Only was seriously entertaining, and then some. Turns out, so was Spitfire co-founder and Director AK’s treatment. Getting the item you want at a price you love is a Big Deal. Portraying that euphoric feeling of triumph and satisfaction – and a little smugness – was a Big Deal for AK too. Apart from an immense amount of fun, the one day shoot with a fantastically expressive cast (including a dog) produced an impressive amount of beautiful footage to create five ads that were each ... a very Big Deal indeed. Working with great creative talent is what we at Spitfire live for. So next time you have an entertaining board that needs special treatment, please let us know. We’ll show you how, for us, every one is a Big Deal.
- CREDITS
Client: One Day Only
Brand Lead: Candace Basson
Creative Head: Daniela Vd Berg
Agency: Workbench
Marketing and Sales Director: Laurian Guy
Marketing Director: Michael Cook
Creative Director: Sean vd Westhuizen
Writer: Kashia Rees
Intern: Sune Beuken
Talent:
Tyger Moonsammy - Kaseran Pillay
Caddy - Lindokuhle Xulu
Jannie Olivier - Robert Wood
Jannie Olivier’s Wife - Sanel le Roux
Doggie & Owner - Irene Haselau
DIY Lady - Ayanda Seoke
Arlene - Mpho Makhubela
Director: Andrew Kyriakou
Creative Director: Matthew Barnes
1st Assistant Director: Cameryn Clarke
Executive Producer: Liesl Lategan
Producer: Bale M
Senior Producer: Yolandi Mes
Production Manager: Relebohile Thianye
Casting Director: Kevin Grey
Cast Coordinator: Hloni Ntoosa
Production Assistant Tapiwa Nyamayawo
Production Intern: Mamello Mbambo
DOP: Gavin Pincus
2nd Cam Op: JT Moatshe
Loader: Obakeng Ncutle
Photographer: Marc Shoul
Photographer Assistant: Blessing
Key Gaffer: Henry Blignaut
Key Grip: Kabelo Mashau
DIT:Ryan Sheppard
VT:Henry Gozzo Art Director: Justin Elgie
Props Master: Hazel Riffel
Props Assistant: Nkululeko Penya
Wardrobe: Melissa Maxted-Henderson
Wardrobe Assistant: Heidi Hungwane
Makeup: Tshegofatso Romorwesi
Makeup Assistant: Thembelihle Mdletshe
On Set Medic: Neo Makola
Unit Manager: Kenneth Matila
Unit Assistant: Simon Mohuba
Post Producer: Ed van Blerk
Editor/Colourist : Ryan Young
“Where there’s a screen, there’s an opportunity.” When Spitfire Films was established a decade ago by Executive Producer Liesl Karpinski and Director AK, this was a statement of intent designed to disrupt the existing production model. And Spitfire has been doing it successfully ever since. South Africa’s first 360º content production company, Spitfire has collaborated closely with the industry’s top advertising agencies and clients to create some of the country’s most effective – and engaging – content.
From TV and cinema commercials, and hugely successful interactive digital campaigns (KFC “Shakin”), to activations for Fox Crime, Insta stories for Mumm Champagne, and SA’s first interactive horror film with Facebook Live for DSTV, Spitfire has created outstanding work for every kind of content. And built a reputation for fast turnaround times, excellent value, and high creative standards. Standards embraced by our grassroots talent who are in the process of becoming Spitfire shareholders.
But it’s the work itself that speaks the loudest to Spitfire’s intent. And talent. Please take a look.
