SOL - Taste The Sun: Cheffing
For work that really shines through, who did Sol call? Katlego Baaitse.
Over the years Sol Beer has built its brand on being light, bright and refreshingly fun. So when Rapt Creative created a new series of ads for their client, they needed someone with the same sense of irreverence with a distinctive style.
Enter Katlego Baaitse. With his agency background Katlego is super skilled in crystal clear communication, along with an amazing ability to get outstanding performances from his cast. And what a cast! You want bright? You want fun? You want to taste the sun? Then you want Mandisa “MandzNotHot” Jakavula, Farieda 'Pharoahfi' Metsileng and Lindah Majola. What followed was a crazy two-day shoot where everyone and everything just popped – and came together in eight quirky, totally out-there ads that did too.
Check out the end result yourself for a taste of just what Katlego can bring to the table. Then contact us about your bright ideas. Because we’d love a taste of them too.
CREDITS
Client: SOL
Senior Brand Manager: Mathew Walton
Brand Manager: Warrick Wyngaard
Agency: Rapt Creative
Executive Creative Director: Sanché Jansen van Rensburg
Creative Director: Chris Fouche
Copywriter: Phakamani Mancotywa
Senior Account Manager: Asbo Ofori-Amanfo
Director: Katlego Baaitse
1st Assistant Director: Cameryn Clarke
Executive Producer: Liesl Lategan
Producer: Bale M
Production Manager: Relebohile Thianye
Trainee Director: Hloni Ntsooa
Casting Director: Kevin Gray
Production Assistant Tapiwa Nyamayawo
Production Intern: Neo Dlukulu
DOP: Adam Vinokur
Photographer: Warren Van Rensburg
Key Gaffer: André Beumer
Key Grip: Riaan Hanekom
DIT/VT: Nena Buchmann
Sound: Mlatu Mathebula
Art Director: Stephanne Erasmus
Wardrobe: Melissa Henderson
Makeup: Tshego Ramorwesi
On Set Medic: Neo Makola
Post Producer: Ed van Blerk
Editor: Kelly Barret
Online vfx: Bradley Gossop- Fresh VFX
Colorist: Michele Wilson – Upstairs Ludus
Influencer
Lindah Majola
Featured Extra
Christopher Masombuku
“Where there’s a screen, there’s an opportunity.” When Spitfire Films was established a decade ago by Executive Producer Liesl Karpinski and Director AK, this was a statement of intent designed to disrupt the existing production model. And Spitfire has been doing it successfully ever since. South Africa’s first 360º content production company, Spitfire has collaborated closely with the industry’s top advertising agencies and clients to create some of the country’s most effective – and engaging – content.
From TV and cinema commercials, and hugely successful interactive digital campaigns (KFC “Shakin”), to activations for Fox Crime, Insta stories for Mumm Champagne, and SA’s first interactive horror film with Facebook Live for DSTV, Spitfire has created outstanding work for every kind of content. And built a reputation for fast turnaround times, excellent value, and high creative standards. Standards embraced by our grassroots talent who are in the process of becoming Spitfire shareholders.
But it’s the work itself that speaks the loudest to Spitfire’s intent. And talent. Please take a look.
