Shot in one day at Anya Hindmarch’s flagship London store on Pont Street, this film gets up close and personal with the brand’s signature bespoke products, providing a detailed look into this intricate wonderland. Working with both Anya Hindmarch herself and the craftsman in the on-site workshop, Rudolf & Ragnar's use of macro lenses, natural light and an overlay of animated copy brings the little quirks that make these products special to life.