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You Buy, The Sea Pays

To mark 20 years of the 'Ocean Initiative' work in France, this print campaign was created by Y&R Paris for the Surfrider Foundation - an NGO that fights against ocean pollution.



Creative Agency

Creative Agency: Y&R Paris and The Shop

Copywriter: Eric Lavenac, Ugo Fossa

Art Director: Guillaume Auboyneau

Executive Creative Director: Pierrette Diaz

Category: Corporate and social, Environmental

Genre: Print