AGENCY: JAKE NOAKES
CLIENT: ONITSUKA TIGER
DIRECTOR: CHRIS STAVES
PROD. COMPANY: POSTPANIC
To highlight the carefully sourced materials used for their footwear range, Onitsuka Tiger commissioned PostPanic to create a series of simple, atmospheric mood films. Director Chris Staves created individual static table-top installations, which were filmed as stop-motion animation, illustrating their unique identities.