Adidas - Sportswear Capsule 22
Adidas active clothing is deeply embedded within streetwear. Whether viewing a match on the sidelines, or chilling at home with friends, sportswear is at the heart of the new 22 capsule.
A film aimed at a Gen Z audience, we travel through constantly evolving worlds that reference their self-expression and creative nature. Chaos within order, a film that was methodically designed, with an art direction that is both mind-boggling and unapologetic.
Inertia is an independent creative studio specialising in design, moving-image and technology. We're a core team of Creative Directors, Art Directors, Designers, Houdini Artists, 3D Motion Designers and Creative Technologists. Alongside our permanent team we have a vast global network of talent, giving us the ability to scale and tackle any project within any genre - from automotive to fashion, sports and entertainment.
We question conventions and are eager to explore the new.
Our working method is collaborative and we invite our clients to participate in our process. When we're not working on client work, we focus on R&D- our home to experimentation, where we explore and expand our creative and technical know-how, helping to define new visual aesthetics.
