TUBI - 'Rabbit Hole' Super Bowl Campaign
For Tubi's lead up to the Super Bowl, our team produced a series of 5 fully bespoke, world-class 3D billboards, featuring a giant rabbit towering out of the screen.
Our hand-keyframed animation, photoreal fur, and 3D modeling expertise all came together to create a playful rabbit beckoning people with a mischievous grin, capturing the essence of Tubi's Super Bowl ad and added a new level of excitement to the bustling cityscape.
We also created a world's first in 3D Outdoor advertising, with two billboards seamlessly interacting with one another, taking immersive advertising to a whole new level!
Inertia is an independent creative studio specialising in design, moving-image and technology. We're a core team of Creative Directors, Art Directors, Designers, Houdini Artists, 3D Motion Designers and Creative Technologists. Alongside our permanent team we have a vast global network of talent, giving us the ability to scale and tackle any project within any genre - from automotive to fashion, sports and entertainment.
We question conventions and are eager to explore the new.
Our working method is collaborative and we invite our clients to participate in our process. When we're not working on client work, we focus on R&D- our home to experimentation, where we explore and expand our creative and technical know-how, helping to define new visual aesthetics.
