Louis Vuitton x NIKE - Digital Savoir Faire
To celebrate the reveal of the Louis Vuitton and Nike “Air Force 1” by Virgil Abloh partnership, Inertia Studios collaborated with Closer and Amplify, to design, direct, and produce a series of 3D billboards in both Chengdu and New York City.
Bringing through the wider campaign in a dream-like fashion, whilst celebrating the savoir-faire of the collection, Inertia blurred the lines between traditional and digital. An imaginary interpretation of future branded spaces - surrealist, digital, boundless - celebrating and featuring the LV x Nike NFT’s.
Inertia is an independent creative studio specialising in design, moving-image and technology. We're a core team of Creative Directors, Art Directors, Designers, Houdini Artists, 3D Motion Designers and Creative Technologists. Alongside our permanent team we have a vast global network of talent, giving us the ability to scale and tackle any project within any genre - from automotive to fashion, sports and entertainment.
We question conventions and are eager to explore the new.
Our working method is collaborative and we invite our clients to participate in our process. When we're not working on client work, we focus on R&D- our home to experimentation, where we explore and expand our creative and technical know-how, helping to define new visual aesthetics.
