Johnnie Walker - Blue label - Taste Experience
An immersive film, distilling the essence of Johnnie Walker's Blue Label's sensory experience, to create a memorable and impactful moment for the customer.
We created a short film designed to guide and enhance the customer's sensory experience when tasting the whiskey. The film used CGI and 3D animation to create a visually stunning and multi-sensorial immersive experience, taking audiences on a journey through complex layers complex layers of touch, taste and aroma, unlocking the unrivalled depth of flavour that the drink has to offer.
Inertia is an independent creative studio specialising in design, moving-image and technology. We're a core team of Creative Directors, Art Directors, Designers, Houdini Artists, 3D Motion Designers and Creative Technologists. Alongside our permanent team we have a vast global network of talent, giving us the ability to scale and tackle any project within any genre - from automotive to fashion, sports and entertainment.
We question conventions and are eager to explore the new.
Our working method is collaborative and we invite our clients to participate in our process. When we're not working on client work, we focus on R&D- our home to experimentation, where we explore and expand our creative and technical know-how, helping to define new visual aesthetics.
