Unsaid Studio - Gift of Life

Gift of Life’s mission is to cure blood cancer through cellular therapy. Promoting the noble act of blood donation, we teamed up with renowned agency DDB to realize a campaign through beautiful design and motion.  

The campaign celebrates the fact that a patient and a donor are inextricably linked forever. To help visualize this, the overall concept was to connect names through shared letters. Helping to show the human stories and add weight to something that can often be anonymous.