Volkswagen South Africa - Drive to Defy

A DEFIANTLY AMBITOUS CAMPAIGN TELLING REAL STORIES ABOUT REAL PEOPLE. – DIRECTED BY FAUSTO BECATTI OF BIOSCOPE FILMS

THE ASK

Create a track with an emotional edge, that becomes the driving beat and supports the forward momentum of the story.

THE WORD

“The end product from director Fausto Becatti and Bioscope Films is superb by any standards and exceptional given the constraints we were working under.”
– Ogilvy

THE RESPONSE

The key message in this TVC was about defiance and being triumphant in the end, and our music had to reflect that. We incorporated contemporary orchestral instrumentation to build with the lead character on her journey, while using music and sound to really engage the audience along the way. We referenced Swan Lake as inspiration for the emotional climax of this piece.
We also added percussive and bell-like elements to elevate an authentically South African feeling to the music.
We loved collaborating with Fausto Becatti and the team on this epic campaign.