Sanlam Life Insurance - The 200 Year Life

A CURIOUS AND MOVING TVC DIRECTED BY IAN GABRIEL OF GIANT FILMS POSES QUESTIONS ABOUT WHAT LIFE WOULD LOOK LIKE FOR SOMEONE THAT LIVED TO 200.

THE ASK

Create a moving and iconic theme for the TVC with a sonic identifying motif to be used across the entire three part campaign.

THE RESPONSE

We supplied the Client with multiple options of themes to see which encapsulated both the child-like curiosity and the iconic reliability of the brand.
Working with the creatives, we ended up with a classically inspired cinematic score using bell-like instruments to underpin the child-like curiosity of the protagonist once we had settled on the theme.