Liqui Fruit - Real Looks Good on You
Nothing but real passion from AK and Spitfire for Liqui Fruit.
“Real” has been a hallmark of Spitfire co-founder and Director AK’s work for years. (Check out his other reel at spitfire.tv ) Real passion, real talent, and a real commitment to creating outstanding commercials that inform and engage. Wunderman Thompson and their client Liqui-Fruit thought so too.
Documenting a group of friends documenting a roadtrip called for … well, a roadtrip. Cast, agency and crew embarked on a journey beginning in jozi, stopping over in Villiers and ending on the golden beaches of Durban. Along the way AK captured all the bright, bold colours of summer and combined them with performances as fresh as an ice-cold Liqui-Fruit after a long, hot shoot.
And the berry on top? Marrying that beautiful footage with an amapiano remix of Miss Lira’s Feel Good by Prince Kaybee. Now that’s real awesome. Contact Spitfire now to find out how we can make a real difference to your work too.
CREDITS
Client: Liqui Fruit|Agency: Wunderman Thompson|Executive Creatives Director: Mick Shepard|Group Account Manager: Megan Drury|Account Manager: Charmain Frankenburg|Art Director: Tayla Kohler
Producer: Lerato Monyela|Production Company: Spitfire Films
Director: AK|Exec Producer: Liesl Lategan
Producer: Baleseng Makola|DBN Producer: Ariane Ferguson|Production Manager: Relebohile Thianye|Production Assistant: Hloni Ntsooa|1st AD: Cameryn Carke|Casting Director: Kevin Gray
DOP: Gavin Pincus|Camera Assistant: Zinathi Maqwazima|Photographer: Liezl Zwarts|Key Grips: Riaan Hanekom|BB Grips: Shannon van Aswegen|DBN BB Grips: Mark Anadale|Key Gaffer: Jean du Plessis|BB Lights: Lusekwane Dlamini |VT Stream: Henry Ray|DIT: Lee Ryan|Art Director: Justin Elgie|Props Master: Hizel Riffle & Nkululeko Penya|Art Dep. Driver: Jabulani Mabuza|Food/Fruit Stylist: Kirsten Ferriman|Food Grip & Styling Assistant: Steve Short|Wardrobe: Melissa Henderson |Makeup: Mamosa Maboee|Unit Manager: Steve Watchorn|Unit Assistant: Siphiwe Banda|JHB Medic: Darryn van den Berg|Action Vehicle|Driver: Andrew|Post Producer: Ed van Blerk|Editor: Ryan Young|Lira "Feel Good" (Amapiano)
“Where there’s a screen, there’s an opportunity.” When Spitfire Films was established a decade ago by Executive Producer Liesl Karpinski and Director AK, this was a statement of intent designed to disrupt the existing production model. And Spitfire has been doing it successfully ever since. South Africa’s first 360º content production company, Spitfire has collaborated closely with the industry’s top advertising agencies and clients to create some of the country’s most effective – and engaging – content.
From TV and cinema commercials, and hugely successful interactive digital campaigns (KFC “Shakin”), to activations for Fox Crime, Insta stories for Mumm Champagne, and SA’s first interactive horror film with Facebook Live for DSTV, Spitfire has created outstanding work for every kind of content. And built a reputation for fast turnaround times, excellent value, and high creative standards. Standards embraced by our grassroots talent who are in the process of becoming Spitfire shareholders.
But it’s the work itself that speaks the loudest to Spitfire’s intent. And talent. Please take a look.
